SIC Signs Memoradum of Understanding with Rudy Project as Official Eyewear Supplier


Sepang International Circuit (SIC) Racing Team today signed a Memorandum of Understanding (MoU) with Rudy Project, a leader in sports eyewear, as its official eyewear supplier. Following the MoU signed this evening at the Rudy Project store in Jaya Shopping Centre here, all eyewear worn by the newly launched DRIVE M7 SIC Racing Team as well as SIC’s personnel will be sponsored by the Italian brand. In Malaysia, distribution rights for the brand are held by YCS Capital Sdn Bhd.


“We are very pleased to cement this partnership with Rudy Project. They are a well-known brand used by champions in many sports and I believe that the eyewear will make training and working in Sepang more comfortable amidst the glare and variable lighting conditions around the clock, for the riders and all our personnel. Additionally, the eyewear can help them adapt more easily to the different light conditions in various countries at different times of the year, as they travel the world with the new Drive M7 SIC Racing Team this year and perhaps even beyond,” said SIC CEO, Dato’ Razlan Razali.

“We think determination, speed and drive in spades are the winning features of riders in the thrilling race at the Sepang International Circuit and around the world. Our lifestyle eyewear with inimitable design: a strong, clean and decisive line, best suits the riders when adapting their looks and expressing their individuality,” commented Rudy Project Malaysia Brunei Sales Director W.W Liau, at the press conference today.


The Drive M7 SIC Racing Team, which will make its debut on 29 March 2015 in the season-opening MotoGP race in Qatar in the Moto3 category, features Malaysian favourite Zulfahmi Khairuddin and Czech rider Jakub Kornfeil, led by experienced team manager Johan Stigefelt.

Rudy Project, founded in Treviso in Italy’s Veneto region in 1985, produces and distributes eyewear including technical sunglasses, rx sunglasses and ski goggles as well as masks and helmets of the highest technical level. The established brand was founded with the aim of improving the performance levels of athletes worldwide. Today, Rudy Project eyewear and accessories are used by champions in a variety of sports including cycling, golf, skiing, sailing, athletics, aquatics, trekking, free climbing and more.

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