A brilliant young rider with exceptional talent and a brand dedicated to excellence: this sums up the collaboration between Rudy Project and MotoGP champion Cal Crutchlow, now riding for the Monster Tech3 Yamaha Team.

This is a winning partnership that once again puts the Italian brand at the forefront of international bike racing together with Cal “The Dog”, the British rider who triumphed in the 2010 World Superbike Championship and finished seventh in the 2012 MotoGP Championship and who this year is aiming to notch up even more resounding victories.

The collaboration between Rudy Project and Cal Crutchlow is based on a mutual commitment to common goals, means and work methods. The main aim of both the company and the champion is to give all they’ve got all the time and cross the finish line in first place. This attitude calls for perseverance, an obsession with detail, the will to win, enthusiasm, courage and passion. The same passion that inspires Crutchlow’s racing style and which Rudy Project will put into creating the next generation of sunglasses, leading the way in technology, design and style to offer the best performance at all times.

This is why Cal has chosen pole-position specs when he is off-track too – the new Spinhawk, a Rudy Project lifestyle model with exceptional characteristics that gives the wearer a captivating and technically cool look. So much so that the collaboration has spread to the whole team, with Rudy Project now the official sponsor and all team members in the paddock wearing Spinhawk motorcycle glasses.

Cal wears a unique pair of Spinhawk made specially for him, representing a distinctive choice of uncompromising impact: a Yellow Fluo frame to rivet every glance and mirrored lenses for an ultra-cool look. It’s the perfect combination of style and performance that once again confirms the champion’s personality and the mission of Rudy Project.

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